Look close and you'll miss it
So often we get caught up trying to find a solution that we fail to see all the possibilities around us. In an attempt to find an outcome we narrow our focus, limit our vision and miss the golden opportunities. Creativity is about possibilities not adequate solutions.
I’m a big fan of creativity being a process BUT if that process is too rigid and is a ‘cookie cutter approach’ then it will only restrict and constrain your creativity. So the creative process must encourage courageous thinking, possibility hunting, and not just bang out ideas.
It’s being an explorer. Take Samuel Wallis for instance. In 1766 was commissioned to search for a large continent, believed to be south of South America, it didn’t exist of course. But what if he ignored everything else around him and only focused on that? He would have missed Tahiti. Shame really! His journey and discoveries were then stepping-stones to Cook’s expeditions.
Sometimes what we think is there, simply isn’t, and sometimes we find things that are greater.
Last time I spoke about Children being better at creativity tests. One of the reasons is that as children we were great explorers, we explored our environment, our world, and our minds constantly, we pushed the limits.
We wanted to know how tall our Lego tower would go before collapsing, how many different household surfaces we could draw on and we made up endless imaginary games and had an insatiable appetite to try and learn new things. It’s how we learnt and how we grew.
As adults we tend not to explore as much. We know what is right and wrong, we know what works and what doesn’t, we make assumptions and we tend to take the safe and familiar path of ideas and possibilities.
So when it comes to thinking creatively and generating ideas we need to start exploring again. We need to stop looking right in front of us and following the process to the 9th degree We need to step out on the proverbial ledge and see what is beyond. We need to test new waters and try new things. Otherwise we get stuck, and nothing new happens.
As a great Zen master once said, ‘to find the answer we must forget the problem’.




Wednesday, June 17, 2009





